The Story
You don't
want revenge.
You want retribution.
VOKÁL was started in St. Louis in 1996 — original urban hip-hop wear, built before the world had a name for streetwear. The line ran with the culture: Vibe Magazine spreads, runway sample sets, and a generation of artists wearing it without being asked.
The brand went quiet. Twenty years later it almost got taken — quietly, on paper, while the founder wasn't looking.
The receipts were always in his name. The logo. The 1997 application. The deals from 2001, 2003. Every contract.
VOKÁL is back. And this time we kept the receipts.




